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How do you know whether a brand is truly famous? Is it from how many TV ads it has? How viral its marketing is? Or how long the business has been around?
Well… those answers are not entirely wrong. However, there is a more accurate way to measure your brand’s popularity and branding performance: by tracking brand mentions.
What is a brand mention? Don’t worry this article will explain the definition, benefits, tips to increase brand mentions, and tools to track them.
What is a Brand Mention?
A brand mention is a digital marketing term that refers to how often and how widely a brand is mentioned online. This includes social media posts, news websites, blog articles, and other online platforms.
Through brand mentions, a business can evaluate how popular it is in the eyes of potential customers. The more brand mentions a business receives, the higher the chance it becomes widely recognized.
One form of brand mention is coverage in online media.
Besides that, brand mentions can also be used to evaluate the performance of the products and services you offer. This can be done by analyzing the sentiment of each brand mention you receive whether it is positive or contains complaints.
This information can then be used as a consideration for evaluating your business performance, including improving product and service quality, marketing strategies, and creating more engaging marketing campaigns, such as performance advertising campaigns, SEO backlink campaigns, social media campaigns, and public relation campaigns.
Why Are Brand Mentions Important?
In addition to measuring popularity and evaluating business performance, brand mentions also provide other benefits:
1. Increasing brand awareness
Mentions of a brand on online platforms help it become more recognizable to new customers. This is especially important for startups or new businesses.
That is why many startups use viral marketing strategies to generate brand mentions.
2. Improving business reputation
A business can improve its reputation when it receives brand mentions from trusted sources such as news websites, academics, government institutions, or influential figures.
Why? Because not all businesses are able to earn recommendations from these parties.
3. Increasing brand authority
When a brand consistently receives mentions, it can increase its authority. This means the brand becomes top-of-mind among the public.
In SEO terms, this authority increases the chances of a website ranking on the first page of search engines. That is why brand mentions are often sought to improve website rankings.
How to Increase Brand Mentions
There are many ways to generate more brand mentions, such as:
- Providing incentives for customers who create social media content and mention your brand
- Encouraging customers to leave reviews and testimonials on available platforms
- Running blog competitions or media coverage campaigns
- Holding press conferences for media exposure
- Collaborating with media, influencers, or other partners for promotions
How to Track Brand Mentions
Brand mentions are meaningless if you don’t track them. That’s why it is important to continuously monitor them. Here are some ways to do it:
1. Mentionlytics
Mentionlytics is one of many paid tools used to track brand mentions. With it, you can directly see who is mentioning your brand and on which channel.
Not only that, you can also check whether the mentions carry a positive or negative sentiment.
2. Google Alerts
If you are looking for a free tool, Google Alerts can be a good solution.
You just need to enter your brand name or any other keywords you want to track. Whenever you receive a mention, Google will send you a notification directly via email.
To make it more efficient and avoid spam, you can also configure more detailed settings about what you want to track such as how often notifications are sent, the sources, language, and the location of the mentions.
3. Ahrefs Backlink Checker
This tool is slightly different because it not only tracks brand mentions but also detects “link mentions” from other websites pointing to your business website.
As mentioned earlier, this type of mention also helps boost your website’s reputation.
As a result, your website has a higher chance of ranking on the first page of search engines. Your business becomes more well-known, and revenue starts flowing in.
Want to Increase Brand Mentions?
Both large-scale businesses and startups ultimately seek brand mentions for many reasons ranging from understanding customer opinions, introducing the brand to new audiences, to improving reputation and authority.
However, increasing brand mentions requires significant resources, especially time and effort.
With seedbacklink, you can gain mentions more easily and quickly. With a network of over 20,000 websites and blogs, you are free to choose coverage that matches your business segment and niche.
Sounds interesting, right?
