5 Ways to Get Your Business Products Featured by Online Media, Increase Customer Reach!

In the digital era, business owners have various promotional strategies to promote their products or services.

If you want your business to be visible to a broader audience through Google, you just need to apply SEO strategies and build a well-optimized website to rank well on Google search results.

Additionally, you can reach out to online media or bloggers to feature or review your products on their websites. This approach is proven to attract new customers effectively.

However, not just any media or blogger will readily create content to review your products. You first need to build your brand’s reputation to ensure they are willing to feature your product.

Once everything is ready, you can then approach the selected media or bloggers to promote your product through their platforms. In this article, we’ll discuss some tips to help you get your product featured by online media. Let’s dive in!

Determine What You Want to Feature

Before you approach online media, you must decide what you want them to cover. Are you promoting your product, launching a new one, or would you like the media to write about your company or personal brand?

Once you’ve made the decision, prepare a well-structured brief and proposal to present to the media.

For example, if you want the media to cover your product, ensure that you prepare a comprehensive product brief, including specifications, benefits, and other essential details.

Define Your Target Market

After deciding what to feature, you need to determine your target audience.

Conduct research to understand who visits your website, including their age, location, and other demographic details.

With this information, you can narrow down your target market. You can aim for a national audience across Indonesia or focus on specific regions.

This will help you create more targeted and effective media coverage or product reviews.

Create a Clear Brief

A clear and specific brief will help the media or bloggers write about your product effectively.

Ensure you conduct thorough research about the product or company you want to feature.

For instance, if you’re preparing a product brief, study its strengths and weaknesses. Also, provide clear guidelines on what should be included in the article so the media can understand and present it well.

Make a List of Online Media/Bloggers

To save time, create a list of online media outlets or bloggers you wish to collaborate with.

Select media platforms that are open to partnerships and have content relevant to your business.

Once you’ve compiled a long list, narrow it down to the most suitable media for your needs.

Whenever possible, find contact details for each platform, so you can reach out to them directly.

Communicate your collaboration offer clearly and specifically to attract their interest and encourage them to cover your product or service.

Distribute the Brief to Media/Bloggers

After preparing the brief, it’s time to distribute it to the selected media outlets and bloggers.

You can easily share your brief or prepared content with them through platforms like Seedbacklink to speed up the publication process and stay ahead of your competitors.

Those are five ways to get your product or service featured by online media or bloggers.

Once you successfully promote your product through online media, it will increase its visibility on search engines like Google.

Collaborating with well-known online media will boost your brand’s credibility, making it more likely for users to be interested in your product and complete a purchase.