Brand Mention: How to Measure Your Business’s Online Popularity

How can you tell if a brand is trendy? From the number of TV ads it runs? How viral is its marketing? Or from how long it has been around?

Well… those answers aren’t entirely wrong. However, there is a more accurate way to gauge the popularity and branding of your business: by tracking brand mentions.

What is a brand mention? Don’t worry; this article will cover its definition, benefits, tricks for increasing brand mentions, and tools to track them.

What is a Brand Mention?

A brand mention is a digital marketing term that describes how often and frequently a brand is mentioned online. This can happen through social media posts, news websites, blog articles, and more.

Through brand mentions, a business can gauge how popular it is in the eyes of potential customers. The more mentions a brand receives, the greater the likelihood it will become well-known.

Additionally, brand mentions can be used to evaluate the performance of your products and services. By analyzing the sentiment of each brand mention—whether it’s positive or a complaint—you gain insights for evaluating your business performance. This can help improve product and service quality, enhance marketing strategies, and design effective marketing campaigns across performance ads, SEO backlink campaigns, social media, and public relations.

Why Are Brand Mentions Important?

Besides gauging popularity and evaluating business performance, brand mentions offer other benefits:

1. Increasing Brand Awareness

Mentions on online platforms help introduce a brand to new customers, especially if the brand is a startup. For this reason, many startups use viral marketing strategies to generate brand mentions.

2. Enhancing Business Reputation

A business can boost its reputation by getting mentions from trusted sources, such as news websites, academics, government entities, or other prominent figures. This is valuable since not all businesses can secure recommendations from these entities.

3. Building Business Authority

Consistent mentions can help establish authority, putting a brand at the forefront of the public’s mind. In SEO terms, authority also increases a website’s chances of ranking on the first page of search engines, which is why brand mentions are sought to help boost website rankings.

How to Increase Brand Mentions

There are several ways to generate brand mentions, such as:

• Offering incentives to customers who create social media content and tag your brand account
• Encouraging customers to leave reviews and testimonials on available platforms
• Hosting blog competitions or media coverage events
• Holding press conferences for media coverage
• Collaborating on ads with media outlets, influencers, or other partners

How to Track Brand Mentions

Brand mentions are only helpful if you know where they are happening. That’s why tracking and monitoring mentions are essential. Here are some methods:

1. Mentionlytics

Mentionlytics is a paid tool for tracking brand mentions. It lets you quickly see who’s mentioning your brand and where. Additionally, you can see whether the mention has a positive or negative sentiment.

2. Google Alerts

Google Alerts can be a great solution if you’re looking for a free tool. Simply enter the brand or other keywords you want to track, and Google will send notifications to your email whenever it detects a mention. To avoid overwhelming notifications, you can configure details about the type, frequency, source, language, and location of mentions you want to track.

3. Ahrefs Backlink Checker

This tool is slightly different because it doesn’t just track brand mentions but also detects links that websites give to your business’s website. As mentioned earlier, these mentions can also help boost your website’s reputation. The result is a greater chance for your site to rank on the first page of search engines, increasing awareness and bringing in customers.

Interested in Increasing Your Brand Mentions?

Large and startup businesses seek brand mentions for many reasons, from understanding customer feedback and introducing their brand to new customer bases to boosting reputation and authority.

To gain brand mentions, considerable resources are needed, especially time and effort. However, with Seedbacklink, you can secure mentions more easily and quickly. With a network of over 20,000 websites and blogs, you can select coverage that fits your business’s segment and niche.

Sounds exciting, doesn’t it?