Press Releases: Definition, Types, and How They Benefit Your Business

A press release is content intentionally created by public relations (PR) professionals to be distributed to mass media. Press releases increase the chances of an organization gaining media coverage efficiently.

Why? Because journalists don’t need to attend events in person to gather news, and PR teams can avoid repeatedly answering the same questions. Additionally, organizations have more control over how the news is framed.

Press releases are not limited to events—they come in many forms, each offering an opportunity to earn media mentions. Curious about the types of press releases you can create? Let’s explore them.

Types of Press Releases

1. New Business Launch

A press release is an effective way for startups or new businesses to gain exposure to a wider audience, especially if the business offers something unique.

These press releases typically explain the motivation behind starting the business, the problems it aims to solve, the company’s vision and mission, and what differentiates it from competitors.

2. Product Launch

No product launch is complete without a press release. It allows businesses to promote their products with a detailed narrative, highlighting unique features, usage instructions, proof of effectiveness, and promotional codes.

3. Events

Media coverage of events is common, so it’s essential not to miss the opportunity to create a press release for your event.

This type of release applies to all kinds of events—seminars, workshops, webinars, product launches, charity events, and community gatherings. A good event release highlights what makes the event unique, such as trending topics, prominent guests, or large participation.

4. Expert Appointment

Announcing the appointment of an expert or influential figure through a press release can generate significant media attention.

This type of release enhances both media exposure and business branding. It typically includes background information on the expert, such as education, achievements, and career highlights.

5. Crisis Management

During times of crisis, organizations use press releases to issue official statements.

The goal is to ease public concerns, reduce pressure, and mitigate the negative impact of bad publicity. Depending on the situation, this type of press release helps manage the public narrative around the crisis.

6. Partnerships

A press release is a great way to announce partnerships between organizations. Partnerships not only increase the chances of media coverage but also enhance business exposure, credibility, leads, and sales.

In these releases, it’s essential to explain the purpose and benefits of the collaboration, as well as how consumers will benefit.

7. Rebranding

When businesses undergo rebranding, a press release is crucial for smooth communication.

A well-crafted release ensures consumers understand the reasons behind the rebranding and helps prevent confusion. Media coverage further accelerates consumer acceptance of the new brand identity.

8. Awards

Awards are an excellent way to demonstrate a business’s quality and credibility. However, their value increases only when people know about them.

Press releases about awards should include information about the criteria used and the level of competition involved, which adds an exclusive feel and prevents the perception that the award was merely purchased.

Which Press Release is Right for Your Business?

Now that you know the different types of press releases, you can choose the right one to gain media exposure for your business.

However, getting a press release published isn’t always easy. That’s where Seedbacklink can help.

With Seedbacklink, your press release is guaranteed to be published. You can even select the online media outlets that will feature your news.

Don’t worry about unreliable media—Seedbacklink collaborates with top-tier national outlets like Detik, Kompas, Kumparan, and IDNTimes to ensure your press release reaches the right audience.