5 Ways to Introduce Your Product to Increase Visibility on Google

Marketing a business online has become one of the strategies entrepreneurs use to significantly boost their sales.

How could it not? Nowadays, most people surf the internet for various activities, such as searching for information or shopping online.

For those of you just starting a business, it’s a good idea to begin learning how to promote the products or services you offer online. There are many ways to do this, including through search engines like Google.

Google can help you market your product efficiently, provided you understand and learn about Google’s algorithms. One way to market products through Google search is by creating a website for your product or service.

In this article, we’ll discuss ways to introduce your product to gain broader exposure through Google. Let’s dive in!

Create a Website

In today’s digital era, most businesses and companies use websites to promote their products online for free. A website is one of the best tools for introducing your product to online audiences, especially through Google.

A website allows you to employ SEO (Search Engine Optimization) strategies, which involve optimizing your website to rank well on search engines like Google.

In practice, you’ll need to upload a sitemap for your site, conduct keyword research for your products, analyze performance using Google Search Console and Google Analytics, and more.

All these strategies need to be applied consistently over time to achieve maximum results.

With a well-optimized website using SEO techniques, your site can rank at the top of Google search results, attracting more people to your product.

Create a Google Business Profile (GBP)

To make your business more visible on Google, set up a Google Business Profile (GBP). GBP helps showcase your store profile on Google, making it easier for people to find your business.

GBP determines the exact coordinates of your store, making it easy for customers to locate you via Google Maps.

Additionally, GBP improves local search visibility. If your business is located in a specific area, GBP helps narrow down searches for people looking for businesses in that region.

Through GBP, customers can access essential information about your business, such as products, opening hours, and customer reviews. These reviews become a key factor in helping customers decide whether to purchase your product or not.

Consistently Update Content

Simply having a website isn’t enough to increase your product’s visibility on Google. You must also consistently update your website with fresh content.

Start by conducting keyword research to identify relevant keywords for your content. Make sure the keywords you choose align with the topics you’re covering and the products you offer.

For example, if you sell shoe-cleaning products, you could create content related to shoes, such as how to wash or dry shoes.

Incorporate the researched keywords into your content to compete with other websites in Google search results. Regular content updates will help make your website more discoverable to users.

Build Backlinks for Your Website

SEO optimization isn’t as easy as it seems, but it can be done gradually with consistency.

In addition to publishing content, you’ll also need to build backlinks to improve your website’s credibility and trustworthiness in the eyes of users and Google.

How can you build backlinks? One simple way is to hire reliable backlink services to assist you.

If you prefer building backlinks manually, start by making a list of websites where you want to place backlinks. Ensure the websites on your list have content relevant to yours.

Once you have the list, contact each website to request backlink placements.

Create a Product List for Media/Blogger Coverage

Another way to increase your product’s visibility on Google is by collaborating with bloggers or media outlets to review your products.

First, make a list of the products you want to be reviewed by bloggers or media. Then, determine your target audience—whether you want your product to reach people across the country or focus on a specific region.

After identifying the right media or blogger to collaborate with, prepare a brief containing the desired review or product highlights and share it with them.

The media or blogger will create content about your product, increasing its chances of ranking well on Google.

For better results, try to partner with well-known media outlets or bloggers with high Domain Authority.

By applying these strategies, you can introduce your product effectively and expand its reach on Google, increasing the potential for growth and sales.