Why Your Brand or Business Needs a Website

Business owners need to create websites to reach a broad customer base across various regions in Indonesia and even internationally.

Today, people frequently use the internet for daily needs, such as gathering information, shopping, and more.

A website allows you to showcase all your products or services, allowing potential customers to discover them while browsing the internet.

Creating a website isn’t particularly difficult. You don’t need extensive programming knowledge because websites can now be made with the help of online tutorials or by hiring a website development service.

This article will discuss how to create a website and why having one is essential for increasing sales in the digital era.

Reasons Why a Website is Important for Your Business

1. Building Brand Image

One of the main reasons a website is essential for your business is that it helps you effectively build your brand image.

Moreover, a website is one of the quickest and most cost-effective ways to start digital marketing compared to traditional brand-building methods like billboards or TV advertisements, which can be costly.

With a website, you can promote content relevant to your products.

For instance, if you sell beauty products, you can create educational content related to beauty.

This way, people can find your website through your consistent content, and these visitors may become customers in the future.

2. Accessible Anytime and Anywhere

Customers can access a website anytime and anywhere as long as they have an internet connection. They don’t need to install a specific app; they only need a browser, which is standard on all smartphones. This means potential customers can find your products anytime, wherever they are.

This also means customers can browse your products without visiting your physical store.

All they need to do is open your website and view your product listings.

If a product catches their eye, they may purchase it immediately.

How to Create a Website

1. Choosing a Domain Name

Before creating a website, you need to think about a domain name.

Choose a name that represents the product or service you offer. Ideally, the name should be easy to remember and not too long.

A memorable domain name will help boost your sales in the future.

So, make sure to consider your domain name carefully.

2. Using WordPress

To build your website, you need a Content Management System (CMS) to publish content and promote your products.

Many CMS options are available, but beginners may find WordPress an excellent choice.

This CMS has a user-friendly interface, making it easy to use without programming skills. Setting up WordPress or Blogspot is generally free, but you can pay for hosting and a custom domain if you want a more professional look with extensions like .com, .net, .co.id, or .id.

3. Creating a Product/Service Catalog

After setting up your website with WordPress, you can design a landing page for your product or service catalog.

Organize products by category and include descriptions for each one. Don’t forget to list prices, allowing customers to browse and consider them beforehand.

These are some insights into why having a website is essential for business. To get the best results, purchasing a custom domain to present a more professional and trustworthy image to visitors is recommended.

Search for available domain and hosting providers online and choose one that fits your needs. After your site is live, promoting it with backlinks or referencing it on other websites will help improve your search engine ranking, making it easier for potential customers to find you.