More Than Just Ads, Here Are 9 Public Service Advertisement Examples You Must Watch!

In the fast-paced hustle and bustle of the world, we often forget to look around and pay attention to issues in our surroundings.

This is where public service advertisements come in. This type of advertising delivers social messages aimed at increasing public knowledge and awareness of the social issues being highlighted.

Unlike commercial advertisements that focus on profit, public service ads highlight public problems, evoke empathy, and inspire real action.

Curious about which public service ads you should know? Check out the full list in this article!

9 Best Public Service Advertisement Examples

Below, we will discuss public service ads that carry meaningful messages and are worth watching. What are they?

1. “Don’t Know? Kasih No!” by Bank Central Asia

 

 

 

 

Featuring the legendary comedian Indro Warkop, this campaign carries the tagline “Don’t Know? Kasih No!” which is simple yet impactful.

The tagline sounds similar to the names of two Warkop DKI members, the late Dono and Kasino. This adds a humorous touch and creates a sense of familiarity, especially for older generations who grew up with Warkop DKI.

Through humorous and realistic comedy sketches, this public service advertisement highlights common online and offline scam tactics that often target people’s personal and financial data. This approach effectively captures viewers’ attention and makes the message easier to remember.

The main message of the campaign is: when faced with uncertain or suspicious situations, do not hesitate to refuse and report them. The ad emphasizes the importance of awareness, critical thinking, and the courage to say “no” to all forms of fraud.

2. “Let’s Become an Anti-Hoax Generation” by the Directorate General of Informatics Applications

 

The spread of hoaxes causes unrest in society. Therefore, the public needs to be reminded to use social media positively and not easily believe information whose truth has not been verified.

This public service advertisement emphasizes the importance of double-checking any information received so that people do not fall victim to hoaxes or fake news.

3. “Disability: Do Not Exclude Them” by UNICEF

 

 

 

 

Through engaging illustrations, this public service advertisement fights stigma against people with disabilities and promotes inclusivity.

The ad encourages society not to discriminate against people with disabilities. UNICEF also conveys the message that limitations are not a barrier to social interaction or achieving dreams.

4. “Physical Activity” by the Ministry of Health

 

 

 

This campaign encourages people to build a healthy and active lifestyle.

Using humor and light storytelling, this advertisement delivers an important message about healthy eating habits, regular exercise, and the importance of staying physically active even during busy work schedules.

5. “Stay Away from Drugs” by the Ministry of Education and Culture

 

 

 

This advertisement not only serves as a prevention message against drug use, but also provides guidance on how to help and support loved ones who have already been involved with drugs.

The message of this campaign is that using violence or blaming drug users is not the right approach. Instead, we should accompany them and reassure them that they can overcome and stay away from drugs.

6. “Value Life” by the Directorate General of Land Transportation

 

 

 

To reduce the number of traffic accidents, this advertisement highlights the importance of discipline and proper driving etiquette.

Using music with catchy lyrics, the campaign reminds viewers that road safety is not only a personal responsibility, but also something valuable for one’s family and loved ones.

7. “Dispose of Waste Properly” by Matrix Media

 

 

 

In an effort to maintain environmental cleanliness, this advertisement encourages the public to dispose of waste properly.

With a simple message, the campaign raises awareness about the negative impacts of littering and the importance of keeping the Earth clean.

8. “Sharing Space” by WWF Indonesia

 

 

 

To save endangered animal habitats and preserve Indonesia’s biodiversity, this public service advertisement by WWF Indonesia uses a strong emotional approach.

Through a narrative video showing a herd of elephants damaging human homes, the campaign illustrates the conflict between elephants and humans seemingly competing for living space. However, in reality, the elephants are not intentionally causing harm, and there are many non-violent ways to guide them back into the forest.

The message of this advertisement is clear: the Earth does not belong only to humans, but is a shared habitat for all living beings.

9. “Smoke is Just for You!” by the Ministry of Health

 

 

 

This advertisement is a smoking cessation campaign aimed at the public. Non-smokers who are near smokers will certainly feel uncomfortable, and it can also have negative health impacts.

Through effective visualization and a straightforward message, this ad emphasizes the importance of quitting smoking so as not to harm oneself and those around us.

Interested in Creating Public Service Advertisements?

The public service advertisement examples we have discussed are only a small part of remarkable works that have helped inspire hearts and drive positive change in Indonesia.

From education and environmental issues to financial scams, public service ads serve as a bridge that connects awareness with real action. However, ensuring that the message reaches the right audience requires significant time and effort.

With Seedbacklink, you can distribute public service advertisements more easily and quickly.

With a network of more than 20,000 websites and blogs, Seedbacklink helps expand reach and strengthen the impact of your public service campaigns. This way, your positive message can reach more people and inspire real change in Indonesia. Sounds interesting, right?