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In the growing digital era, having an effective and search engine optimised (SEO) website is an important step for business owners and digital marketers from SEO teams, Paid ads digital teams to sales teams.
However, if you are someone who doesn’t want to bother with website creation because there are a lot of details involved, because in the end, creating and managing a website can be quite a complicated task. Well, this is where the role of a ‘website builder’ comes into the picture when it comes to creating a website…
Definition of Website Builder
Before we get into the SEO part, let’s start with a basic understanding of what a website builder is. A website builder is a tool for those of us who want to create a website, where the tool is usually available in the form of a platform that allows you to create a website without having in-depth knowledge of programming or web design. Website builders provide a variety of features, templates, and ready-made design tools that allow anyone, even those without a technical background, to build a professional and attractive website.
Advantages of Using Website Builders
In the world of online selling, using a website builder certainly has many advantages. Using a website builder is one of the smartest moves for those who need to quickly execute their ideas and put them in the form of a website without a long wait. This includes basic features such as image uploads , text updates and a good website builder usually offers SEO features. This feature offers a number of benefits that can have a positive impact on your search engine optimisation efforts.
1. Responsive design
Firstly, website builders generally have a responsive design by default, ensuring that your site looks good on all devices whether it’s viewed from a notebook or a smartphone, which is an important factor in mobile-friendly SEO. A responsive design will make your users feel more comfortable on your website.
2. Basic SEO settings available
Secondly, website builders often provide easily accessible SEO settings that are basic but very important, such as meta descriptions, page titles, and customisable URLs. This allows you to easily optimise your content for better rankings in search engines. Adjusting how descriptions, page titles and URLs are worded efficiently and well allows users to trust the reliability of the website owner because updating these things indirectly makes users realise that the website is taken care of and indirectly makes them believe that the website and the products on it are not made haphazardly.
3. Access speed and updates and security
Additionally, website speed is an important SEO factor, and many website builders have a hosting infrastructure that is optimised for maximum performance. This is because if the website can be accessed quickly, then all the information can be conveyed 100% well.
Finally, website builders usually provide technical support and security updates, so you can focus on your SEO strategy and business without worrying about technical issues affecting your site. With this, using a website builder is a wise choice for those who want to optimised their website easily and efficiently.
For further explanation, here are some other benefits when you use a website builder.
Simple and Easy to Use
Website builders are usually designed with a user-friendly and intuitive interface. You don’t need to be an expert in programming or design to use them.
Ready-made Templates
Most website builders provide a variety of ready-made templates that you can customise according to your brand and business needs. This saves time and effort in designing your site.
Responsive Optimisation
Having a responsive template is a huge advantage in the world of SEO. It ensures that your website is well accessible on various devices, including smart phones and tablets.
Ease of Content Changes
You can easily update and change the content of your site without having to hire a developer. This allows you to be more flexible in responding to changing trends or business needs.
SEO-Friendly
Most website builders are optimised for SEO. They usually offer features such as customisable URLs, meta tags, sitemap indexing and more, which make it easy for you to optimise your site for search engines.
Tips for Using Website Builders for SEO
Now that we’ve discussed the benefits of using a website builder, let’s take a look at some tips for optimising your website for SEO:
1. Choose an SEO-Friendly Website Builder
Before choosing a website builder, make sure to check if the tool has the necessary SEO features such as customisable URLs, meta tags, and sitemap indexing.
2. Choosing the Right Domain
Your domain is one of the key factors in SEO ranking. Choose a domain that suits your business and contains relevant keywords if possible.
3. Optimise Content
Make sure to optimise your content with relevant keywords. Use heading tags correctly (H1, H2, H3), and don’t forget alt tags on images.
4. Pay Attention to Storage Capability
Sometimes we focus too much on our business and the content on our website, but not enough on how big our website’s hosting capabilities are. Usually, a good website builder is already connected to the hosting vendor or vice versa. It’s important to have a long-term plan for this storage capability. If there is going to be a lot of content, then there needs to be a lot of storage and it needs to be monitored on a monthly basis to keep track of current limitations and analyse future needs.
5. Traffic monitoring and analysis
Use analytics tools like Google Analytics and Google Search Console to monitor your site’s performance. You can see how visitors interact with your site and analyse search data which can help you to optimise further.
6. Optimise Mobile-Friendly
Make sure that your site is well optimised for mobile devices. This is an increasingly important factor in search engine ranking algorithms.
Website builders are a practical solution for those who want to have an SEO-optimised website without having to deal with the complexities of creating and managing a traditional website.
With a selection of responsive templates, enhanced SEO features, and the ability to easily update content, website builders are powerful tools to help you achieve high rankings in search engines and increase your online visibility. So, if you’re looking to start or improve your website, consider using a website builder that suits your needs.
What’s next after having a website?
The most important step is to maintain it by always updating the content of our website, and start looking at which pages we will increase the popularity of.
Increasing the popularity of a website page can make it rank well in Google searches. A good page to increase its popularity is a page that focuses on the products or services that you offer through the website. Which of course this page already has content and there are keywords that represent the product or service in the page content.
Well, then you have chosen which page to popularise. The next step is to make the page ‘mention’ on other people’s websites. In a sense, other people’s websites, be it blogs or media, will post articles whose content matches your page, then create a hyperlink / link to the URL or website address. By doing this every month continuously, you can make your page more popular.
Visit our backlink services page, or you can check the explanation of media backlink services and on the seedbacklink website for more details.
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