What is Off-Page SEO? One of the Key SEO Activities and How Important Is It?

SEO, or Search Engine Optimization, is one of the digital marketing strategies currently used by many companies in Indonesia and abroad.
It’s no surprise, as SEO helps businesses grow effectively through Google’s search engine.

In SEO, there are various strategies you need to know and master to optimize your business website’s performance. One of the strategies discussed in this article is off-page SEO.

In SEO, there are two major components to understand: On-Page SEO and Off-Page SEO. These two strategies are interconnected, so mastering both is essential.

So, what exactly is off-page SEO? How can this strategy benefit your business in today’s digital landscape? Let’s explore together!

What is Off-Page SEO?

Off-page SEO refers to SEO techniques focused on increasing a website’s popularity by having its URL linked on other websites.

Implementing off-page SEO takes time and effort. You’ll need to create a list of websites to collaborate with for building link-building partnerships.
Besides collaborating with other websites, this practice also involves leveraging other platforms like social media and online forums.

These external factors are crucial to optimize, as they help increase the website’s credibility and trustworthiness in the eyes of both Google and users.
On-page and off-page SEO must be carried out together to achieve the best rankings on search engines.

How Important Is Off-Page SEO for Your Website?

Off-page SEO plays a significant role in your website’s performance on search engines. This strategy can increase your website’s SEO score.
As a result, Google will be more inclined to rank your website higher, recognizing it as providing quality and trustworthy content.

Off-page SEO involves link-building strategies, where SEO practitioners place links from other websites pointing back to the main website.

This helps drive traffic to your website, improving its rankings on search engines. However, it doesn’t guarantee instant top rankings. Other factors, such as on-page SEO, also need attention.

Differences Between Off-Page SEO and Link-Building

Some may assume that off-page SEO and link-building are different. However, link-building is actually a key part of off-page SEO.

Thus, there’s no real difference between the two—link-building is essential to ensure optimal results from off-page SEO practices.

Paid vs. Free Off-Page SEO Practices

Off-page SEO can be carried out using both free and paid methods. This is often related to link-building or backlink practices.

Some SEO practitioners manually build backlinks for free by creating a list of relevant websites and reaching out to them for collaboration to place backlinks.
While this method doesn’t incur any financial costs, it requires a significant amount of time and effort. On the other hand, some website owners may charge fees for placing backlinks.

Alternatively, you can opt for backlink services, where providers handle link-building activities for you.

Paying for such services can save time, allowing you to focus on other essential aspects of your business and product innovation.

There are many backlink services available online. One example is seedbacklink, which partners with thousands of bloggers and online media outlets, both national and regional. Using seedbacklink is easy:

1. Decide which page you want to promote or link through a backlink.

2. Register quickly on seedbacklink using your Google account by clicking here.

3. Choose a blog or media outlet, then either request the blogger/media to write an article or attach your pre-written article.

4. Top up your balance via the available bank options.

5. Place your order and relax. 😊

You can implement off-page SEO practices using either paid or free methods, depending on your team’s resources.

Regardless of your approach, off-page SEO can still help your website rank higher on search engines. However, success isn’t guaranteed unless you also apply other SEO techniques.